//VinçoN
Strategy, Branding, Social Networking & Web Design
When an heritage shop closes new business opportunities arise.
In this project we wanted pay an hommage and bring back to life one of the most iconic shops in barcelona.
In december 2015 the vinçon shop in Passeig de Gràcia closed down after being bought by the Inditex group brand Massimo Dutti, transforming this unique space to one more regular shop in the alley.
By doing so this project stands as a reivindicative project.
This representative shop element it’s been designed since 1973 until the shop closure in 2015.
/Phase 1_ Brand Launch Relaunch the bag
We use one of the brand key elements for it’s revival.
What do we actually mean when we say vinçon is bag?
Vinçon identity raises from the ashes and the bag stands as it’s key element. The brand is now fully digital and launches a subscription program for it’s clients, so they can get every month selected items curated and chosen by Vinçon.
Phase 2_ Social Media Profiles Relaunch
For the relaunch of the social media we wanted to give it all in on Instagram which is the best way to display the curated items that Vinçon is looking to deliver to their costumers.
Phase 3_Guerrilla Action Bring back the Shop
At the same time for the relaunch we wanted to create a Guerrilla Action that involved a Physical space, we created a little app designed to work with the cellphone, so the people could go at the original Vinçon Shop location in Passeig de Gràcia and see trhough the phone screen how was the shop before it was converted to a Massimo Dutti Shop.
One of the key benefits of doing an action like this is that the people that download the app can sign up the Vinçon newsletter, so it’s a great way to generate leads.
The app let’s you explore the shop as it was and also it’s a catalog all the Vinçon bags.
Only by exploring the shop and the bags you can find the hidden treasures and earn selected items by Vinçon by doing so.
MADE ALONGSIDE AURA TORNÉ, JULIA RAMIRO & VALERIA FERLLINI